Every engagement is scoped to the question you have to answer. The list below is a starting point — most projects combine elements of several offerings.
The foundational study for any campaign or advocacy effort. Establishes baseline support, defines the persuasion universe, identifies the strongest message frames, and produces the model of the electorate every downstream decision rests on.
Short, repeating instruments fielded weekly or nightly to monitor movement on the ballot, message resonance, and earned-media impact. Built so the topline lands in your inbox while the conversation is still happening.
Randomized message exposure with control groups. Identifies which arguments actually move support — overall and within the sub-groups you need to win — and which lines fall flat or backfire.
In-person and virtual focus groups led by moderators who actually know the political terrain. Pair with quantitative work to hear the why behind the numbers — in voters' own words, not your team's talking points.
Designed for initiative, referendum, and recall campaigns. Tests the actual ballot title and summary, identifies coalition partners and likely opposition arguments, and maps the persuadable middle.
For trade associations, corporate public-affairs teams, and 501(c) advocacy groups. Honest reads on stakeholder sentiment, policy support, and the messaging environment around a regulatory or legislative fight.
Commissioned polling for newsrooms and academic partners — fully transparent, fully disclosed, designed for citation and reuse. Field dates, instruments, and crosstabs released alongside results.
Already have data and need an extra set of eyes? We re-cut, re-weight, and re-interpret existing studies — and run dedicated briefing sessions with your senior team, comms shop, and finance committee.
We scope every project individually, but here's a rough sense of what work in each tier typically runs. Final pricing depends on sample size, mode mix, field length, and language requirements.
Single-mode or limited mixed-mode polls for municipal races, state-house districts, and local ballot measures. Tight samples, fast turnarounds, designed to fit a campaign budget.
Starting around $7,500
Mixed-mode benchmarks and tracking for statewide, congressional, and major issue campaigns. Larger samples, fuller crosstab tiers, persuasion testing modules.
Starting around $22,500
National polls, multi-state battleground projects, ongoing tracking programs, and public-release research for newsrooms or coalitions.
Custom scope
Tell us what you need to know, by when, and within what budget. We'll come back with a scoped engagement — or we'll be honest that we aren't the right fit and point you somewhere that is.
Start a Conversation